May 31, 2011

Safety in Numbers: Why Diversification Matters

Savvy investors don't rely on a single investment vehicle to pursue their investment goals. Rather, they build their portfolio with a selection of investments designed to work together.

This process—dividing your investment dollars among different types of investments —is called diversification. The theory is based on the concept that asset classes tend to react differently to market conditions. With a diversified portfolio of investments, you may help reduce the risk that a loss in one asset class will drag down your entire portfolio.

Whether you are overdue for a financial checkup or want a second opinion on how you can protect and grow your wealth in 2011 and beyond, we invite you to contact one of our financial advisors to schedule a free, no-obligation consultation by calling (616) 242-9790 ext. 9134.

Lake Michigan Credit Union and Lake Michigan Investment Services are not registered broker/dealers and are not affiliated with LPL Financial.