On January 31, 2011 LMIA completed the purchase of VML Insurance. The combined agency will initially be co-branded as LMIA and VML Insurance Agency, providing both business and personal insurance to the West Michigan markets.
“VML has built a solid reputation of providing exceptional service and value to their clients,” said Steve Bush, Lake Michigan's vice president of finance. “It made strategic sense to combine the talents, passion and focus on customer service which both organizations possess to help grow our collective market share.”
“Leveraging VML’s strong insurance expertise, particularly in the business and employee benefits areas, will result in a wider range of products and services for clients,” Bush said.
The 30-year-old insurance agency specializes in insuring residential and business contractors. “We’re delighted to join forces with the number one credit union in West Michigan, ” said Rod Van Tol, VML founding partner, who will serve as president of Lake Michigan Insurance Agency.
“Lake Michigan Insurance Agency’s dedication and commitment to serving their members is consistent with the way we do business…it’s a perfect fit,” Van Tol said.
Lake Michigan Insurance Agency will be housed in VML’s offices, at 5550 Cascade Road in Grand Rapids and consist of VML 's 15-person workforce and Lake Michigan insurance Agency's nine employees. To learn how you can save on your personal or business insurance, call (616) 643-0623, (616) 949-4250 or toll-free (800) 242-9790.